Product Pricing Best Practices

Overview

Pricing affects both conversions and profitability. A balanced strategy works best.

Pricing Tips

  • Factor in product cost, fees, and shipping
  • Leave room for promotions or ads
  • Avoid racing to the lowest price

Common Pricing Strategies

  • Cost + margin
  • Free shipping baked into price
  • Competitive pricing with added value

💡 Higher-priced products can still sell if the value is clear.

Still need help?

If you’re unsure how to price a product, contact support.

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